Rankings updated 1 Sep 2026 ⓘ
Allsvenskan
Fan Engagement Leaderboard
Total Clubs
16
Clubs in league
Avg Engagement Score
45.1
Across all clubs
Total Social Reach
4.0M
Across all clubs
Avg Fill Rate
66%
Across all clubs
Club
1Sirius66.4—75K94%MOST ENGAGED FANSTOP MATCHDAY COMMITMENT
2Hammarby IF59.7—522K84%
3Djurgården59.5—446K79%
4IFK Göteborg58.3—441K90%
5Mjällby AIF58.2—88K68%FASTEST GROWING
6AIK49.8—727K68%
7Elfsborg45.4—129K52%
8Malmö45.0—884K78%
9Västerås SK41.8—44K69%
10GAIS40.1—84K56%
11BK Häcken38.9—167K75%
12Degerfors37.7—70K74%
13ÖIS37.0—47K46%
14Kalmar FF34.2—130K50%
15Halmstads BK31.3—58K48%
16BP18.0—54K26%
Showing 1 to 16 of 16 clubs
League Insights
Engagement Score Trend
League average over time
45.1
▼ 1.8%
Score Distribution
Number of clubs by score range
10–20
520–40
940–60
160–80
080–100
Avg Fill Rate
Matchday Commitment
66%
League average
Drivers
Share of stadium capacity filled on an average matchday across the league.
Share of stadium capacity filled on an average matchday across the league.
Avg Fan Intensity
Relative Fan Intensity
49.9
League average
Opportunity
Increase engagement relative to club size and market strength.
Increase engagement relative to club size and market strength.
Engagement vs Results
Does winning buy engagement? Each club by league-table points and Fan Engagement Score — dashed lines are league medians.
Points are recorded from the official league table at snapshot time and are not part of the Fan Engagement Score.
We rank fan engagement, not club size. The Fan Engagement Score is an independent estimate based on public data — it compares fan engagement signals, not official club performance or financial results.
