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Fan Engagement Score
45.0/100
▼ 1.1 vs last update
Emerging
Top 50% in league
Last updated: Sep 2026
25%
Social Fanbase Strength
100/100Excellent
Size and quality of the club's owned social fanbase.
25%
Social Engagement Momentum
2/100
Rate of engagement growth across social platforms.
25%
Matchday Commitment
78/100
Stadium fill rate and matchday atmosphere intensity.
25%
Relative Fan Intensity
0/100
Engagement relative to club size and market strength.
Score Over Time
4 published months (Jun 2026 – Sep 2026).
Public Metrics
MetricValuevs Last
Instagram Followers252K0.0%
Facebook Followers254K0.0%
X Followers99K0.0%
TikTok Followers271K0.0%
YouTube Subscribers8.9K▲ 0.1%
Average Attendance18,769▼ 0.5%
Stadium Capacity24,000–
Fill Rate78.2%▼ 0.4pp
Total Social Reach884K0.0%
Club BadgesSep 2026
No badges this month. They go to the Allsvenskan leaders on Fan Engagement Score, follower growth and stadium fill rate — Malmö is #8 of 16 on the score in Sep 2026.
See who holds them